If you’re a beauty lover, get ready—Ulta’s 21 Days of Beauty is back! For three full weeks, you can snag must-have beauty products at 50% off. Each day brings new deals on skincare, makeup, and haircare, but act fast—each offer lasts for just 24 hours.
From March 7 – 27, you can shop these deals in-store or online, with some offers available exclusively on Ulta.com. And new this year, Weekly Steals will give you even more time to grab select discounts. If you have an Ulta Beauty inside your local Target, you might even find some of these offers there while doing your regular shopping.
Ready to shop? Here’s everything you need to know to make the most of Ulta’s 21 Days of Beauty.
Bonus: Click here for your chance to claim an Ulta gift card.
How to Score These Beauty Steals Like a Pro
- Know the Daily Deals: Each offer is available for just 24 hours before a new set of steals takes over. Check the full list ahead of time so you don’t miss your favorites.
- Weekly Steals = More Time to Shop: This year, Ulta is introducing Weekly Steals, giving you extra time to grab select deals.
- Check Target’s Ulta Beauty Selection: While Target’s Ulta stores don’t carry everything, they do have some of the in-store offers. So, if you’re running errands, it’s worth a peek!
Shopping Tips & Tricks to Maximize Savings
- Join (or Use) Your Ulta Beauty Rewards – Earn points on every purchase, and if you’re already a member, check your account to see if you have points to redeem! Sign up here.
- Order Online for In-Store Pickup – If you can’t make it to Ulta every day, place multiple orders and pick them up at once. Ulta gives you five days to retrieve your purchases!
- Order Using DoorDash For Delivery – You can link your Ulta Beauty Rewards with your DoorDash account so you won’t miss out on any points and if you have DashPass your benefits kick in (no delivery fee, reduced service fee) with orders $20+!
- Free Gifts with Purchase – Several of the daily steals have free gift offers if you meet the minimum purchase amount so make sure you check the terms of those on individual product pages.
VIP Perks for Rewards Members
If you’re a Diamond or Platinum Rewards member, Ulta is treating you to some extra perks:
- Exclusive Offers – Access special discounts just for top-tier members.
- Early Access to Beauty Steals – Shop over 30 brands on March 6 before their deals officially launch.
- Free Shipping – No order minimum required for Diamond and Platinum members during the sale!
Our Top Picks: Can’t-Miss Deals
Each day features 10-12 Beauty Steals, but we’ve narrowed it down to three standouts per day. Whether it’s a cult-favorite, a major savings opportunity, or a top-rated product, here’s what we’re excited about:
👉 To easily find what you’re looking for we’ve labeled different categories of products with these emojis:
🧖♀️ – Haircare
💄 – Makeup
🧴 – Skincare
💐 – Fragrance
💅 – Nails
🎀 – Accessory/Tool
Week 1
Weekly Steals for March 7 – 13 include products from Ouidad, First Aid Beauty, Smashbox, and more.
March 7
💄 Nars Afterglow Liquid Blush: A buildable blush in colors from soft lilac (Wanderlust) to deep plum (Insatiable – pictured). $16 marked down from $32.
🧖♀️ Olaplex No.8 Bond Intense Moisture Damage Repair Hair Mask Treatment: This hair treatment has a 4.5 rating on Ulta with nearly 2,500 reviews. $15 marked down from $30.
🧴 Tula 24-7 Moisturizers: There are four different moisturizers to choose from including an Ulta exclusive – the Weightless Moisture Day & Night Gel Cream. $29 – $44 marked down from $58 – $88.
March 8
🧴 Vacation Classic Whip SPF 30 Sunscreen Mousse: Reviewers note the pleasant fragrance and creamy texture that rubs in well. $11 marked down from $22.
💄 Fenty Beauty by Rihanna Gloss Bomb: Choose from the Heat Universal Lip Luminizer + Plumper for a sheer bit of color and shine or the Cream Color Drip Lip Cream for fuller coverage and intense shine. $11.50 – $13 marked down from $23 – $26.
💄 Too Faced Born This Way Super Coverage Multi-Use Concealer: This concealer has stellar reviews and 30 shades to choose from. $18 marked down from $36.
March 9
💅 OPI xPress/On Press On Nails: With ten different press on nail sets from this collection (each with individual colors), you’re sure to find something you like from a classic French tip to the bold Big Zodiac Energy nails pictured above in “Free as a Sagittarius.” $6.50 – $8 marked down from $12.99 – $15.99.
💄🧴 Live Tinted Hueguard Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum: Lightweight tinted coverage and hydration that also protects skin. $21 marked down from $42.
🧴 COSRX Advanced Snail 96 Mucin Power Essence: You’ve heard the hype about snail mucin – now here’s the perfect chance to try it. Rated 4.7 on Ulta with nearly 4,000 reviews. $12.50 marked down from $25.
March 10
🧖♀️ 🧴 Seen – Entire Brand: Shampoos, conditioners, creams, serums, and body wash by Seen are included in today’s Daily Steal. Online only offer: $12 – $24 marked down from $24 – $48.
💄 BOBBI BROWN Long-Wear Cream Eyeliner Stick: The waterproof formula of this eyeliner is noted by reviewers for gliding on easily and staying put. $17 marked down from $34.
🧴 First Aid Beauty Facial Radiance Pads with Glycolic + Lactic Acids: An easy way to exfoliate skin for a brighter, smoother look. $19 – $24 marked down from $38 – $48.
March 11
💄 About-Face Matte Fluid Eye Paint: Choose from a rainbow of over 30 pigments for a bold, buildable look. Pictured in Blue Monday. $8 marked down from $16.
🧴 Kiehl’s Creme de Corps Soy Milk & Honey Whipped Body Butter: This rich body butter is made with shea butter, jojoba butter, and sweet almond oil. Online only offer: $24.50 marked down from $49.
🧖♀️ DevaCurl – Select Products: The select products offer multiple ways to tame your curls with a gel, foam, cream, and microfiber towel wrap. $15.50 – $29 marked down from $31 – $58.
March 12
💄 Ofra Cosmetics – Highlighter: Three styles of highlighters in a range of colors so you can perfect your glow. Shimmering Baked Swirled Highlighter pictured in “All of the Lights.” Online only offer: $17.50 – $20 marked down from $35 – $40.
🧴 RODAN + FIELDS Total RF Serum Anti-Wrinkle Face Serum: If you’ve ever wanted to splurge on a Rodan + Fields product, this could be the one. Rated 4.5 on Ulta with over 4,000 reviews. Online only offer: $79.50 marked down from $159.
💄 MAC Squirt Plumping Lip Gloss Stick: Give your lips a shiny pout with subtle hint of color from nude (Simulation) to pink (Amped) to blue (Nova). $13 marked down from $26.
March 13
💄 LORAC – Entire Brand: Well-rated items in just about any makeup category you can think of. Pro Palette Noir pictured. Online only offer: $4 – $24.50 marked down from $8 – 49.
🧴 Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches: Another splurge-worth item – these eye gel patches are infused with 24K gold and colloidal gold to lift and firm. $37.50 marked down from $75.
💄 Rabanne Mini Eyeshadow Palette Duo: An Ulta-exclusive item perfect for make-up on-the-go in mattes, metallics, sparkles, and glossy finishes. $14 marked down from $28.
Week 2
Weekly Steals for March 14 – 20 include products from Too Faced, Benefit, Curlsmith, and more.
March 14
💄Polite Society Polite Pops Powder Blush Stick: A blush stick that goes on like a cream and blends like a powder with eight colors to choose from. Pictured in “Milan” (bright berry). $14 marked down from $28.
🧖♀️ Madison Reed – Select Hair Color Kits: Something for everyone with a root touch-up kit, demi-permanent hair color, and radiant hair color kit. $17 – $18.50 marked down from $34 – $37.
💄 bareMinerals – Select Foundations: Two loose mineral powder foundations with SPF 15 in original and matte versions and 30 colors each means you should be able to find a perfect match and protect your skin. $19.50 marked down from $39.
March 15
💐 Lancôme – Select Idole Fragrances: Some of Lancôme’s most popular fragrances each with a rosy, floral base. $30 – $74 marked down from $60 – $148.
💄 IT Cosmetics CC+ Cream with SPF 50+: Full coverage foundation, anti-aging serum, and sunscreen all in one with 30 colors to choose from. $23.50 marked down from $47.
💄 Tarte Maracuja Lip Plump: Well-reviewed lip plumps in various styles and colors so you can find the shine that suits you. $13 marked down from $26.
March 16
💄Kylie Cosmetics Matte Lip Kit: The kit comes with a lip liner and matte liquid lipstick for a long-lasting velvety look. Pictured in 100 Posie K (pink mauve) $17.50 marked down from $35.
💐 Clinique Happy Eau de Parfum Spray: A bright scent that combines citrus and floral notes for an uplifting aroma. $32.50 – $54 marked down from $65 – $108.
💄Eyeko – Select Mascaras: You can achieve an array of lash looks with these mascaras including a bold, colorful one with the Colored Lash Alert Mascara in blue, purple, green, and brown. Online only offer: $9.50 – $12 marked down from $19 – $24.
March 17
🧖♀️🧴18.21 Man Made – Entire Brand: Products made with men in mind and artfully packaged in containers that resemble liquor bottles, oil cans, and more. $11 – $25 marked down from $22 – $50.
💄 Iconic London – Select Products: Two items to elevate your look – the Get Cheeky Face Powder Palette and Illuminator Liquid Shimmer Highlighter Drops. Online only offer: $19.50 – $20 marked down from $39 – $40.
💄Nudestix – Select Products: All over face color products that can be used as soft lip colors, buildable blushes, or subtle eye colors with different formulas and colors for different looks. $12 – $17.50 marked down from $24 – $35.
March 18
💄 Jane Iredale ColorLuxe Eye Shadow Stick: Choose from 10 classic shades from Alabaster (matte cream with subtle pink undertones) to Rosé (medium pink pearl – pictured above) to Midnight (matte deep grey with cool undertones). Online only offer: $14 marked down from $28.
🧖♀️ Clairol – Entire Brand: Whether you need a root touch-up, a full hair color, or to get back to blonde, there’s a Clairol product for that. Some items are online only offers: $5 – $9.50 marked down from $9.99 – $18.99.
💄Dermablend Leg and Body Makeup: Buildable coverage with SPF 25 to hide scars, stretchmarks, or even tattoos. $20 marked down from $40.
March 19
💄 RMS Beauty Lip2Cheek: Buildable and blendable pigments for lips and cheeks in colors from subtle like “Spell” (modern nude dusty rose) to bold like Beloved (true red with just a hint of poppy – pictured above). Online only offer: $20 marked down from $40.
🎀🧴 PMD Personal Microderm Elite Pro – Microdermabrasion Tool: Definitely a splurge but reviews include praise from professional salon owners and long-time users for an overall 4.6 rating. Online only offer: $149.50 marked down from $299.
🧴 Beekman 1802 – Booster Serums: Whether you’re looking to firm, brighten, or fight signs of aging – there’s an Ulta-exclusive serum for that. $14.50 – $22 marked down from $29 – $44.
March 20
💄Smashbox – Eye Products: Eyeliners, mascaras, a shadow primer, and a palette (pictured above in Fiery Vibes) – all marked down! $12.50 – $19.50 marked down from $25 – $39.
🧖♀️ IGK Color Depositing Conditioning Hair Mask: A little bit of color, a lot of hydration, and a shiny finish with colors from Pitch Black (smoky gray) to Pink 2000 (Bright Fuchsia). $14.50 marked down from $29.
💄Stila Calligraphy Lip Stain: Buildable lip color that stays vibrant and in place with 10 colors to choose from. $12.50 marked down from $25.
Week 3
Weekly Steals for March 21 – 27 include products from Tarte, Urban Decay, IT Cosmetics, and more.
March 21
💄Buxom Plump Shot Plumping and Smoothing Lip Serum Gloss with Peptides and Hyaluronic Acid: That’s a lot of words for a lip product that does a lot. Available in 20 colors including Dreamy Dolly (vibrant mauve with red and violet shift – pictured above). $14.50 marked down from $29.
🧖♀️ Eva Nyc – Select Products: An assortment of products to treat frizzy hair from shampoo and conditioner to primers to nourishing hair oil and a shine hair mask. $7 – $13.50 marked down from $14 – $27.
💄MAC Prep + Prime Fix+ Primer and Setting Spray: A multitasking setting spray that primes, refreshes, and sets. $17 marked down from $34.
March 22
🧴 Estée Lauder Revitalizing Supreme+ Creams: These products a little spendy but a little goes a long way. Choose from the Youth Power Cream Moisturizer with or without SPF 25 or the Night Power Bounce Creme (pictured above). $35 – $70 marked down from $70 – $140.
💄 MAC Studio Fix Fluid SPF15 24HR Matte Foundation + Oil Control: A highly rated and reviewed foundation that provides coverage without a heavy feel and over 65 shades to find your perfect match. $19.50 marked down from $38.
🧴 Pathology Eye Gels: Give your eyes a wide-awake, healthy look with rejuvenating or restoring eye gels. $2 – $30 marked down from $4 – $60.
March 23
🧴 SUNDAY RILEY Pink Drink Firming Resurfacing Essence: Reviewers noted this product’s noticeable results on mature skin and its easy application. $24 marked down from $48.
💄 Kylie Cosmetics Transformative Lip Tint: This lip tint changes when applied so you’re left with a subtle color and shine that’s unique to you. $12.50 marked down from $25.
🧖♀️ Biolage – Select Styling and Treatment Products: A beloved hair brand with leave-in conditioners, hairspray, dry shampoo, and other formulas to treat your mane’s needs. $12 – $19 marked down from $24 – $38.
March 24
💄 Stila – Highlighters: Three Ulta-exclusive products offer a variety of ways to highlight your look – Heaven’s Dew All over Glimmer, Heaven’s Hue Hydro-Luminator, and Heaven’s Hue Highlighter (pictured above in Incandescence). Online only offer: $15 – $17 marked down from $30 – $34.
🧖♀️ Paul Mitchell – Select Products: A quartet of Tea Tree hair products can help even sensitive scalps – shaping cream, styling gel, hair and scalp treatment, and hair and body moisturizer. $9.25 – $13.50 marked down from $18.50 – $27.
💄 WYN BEAUTY No Words Needed Lip Serum: A sheer, shiny look with any stickiness that adds hydration to your lips for a whole day. $9 marked down from $18.
March 25
🎀🧴 PMD SilkSteam Pro – Spa-Grade Facial Steamer: Rated 4.7 stars on Ulta with reviewers noting their improved skin and a spa-like experience at home. Online only offer: $79.50 marked down from $159.
🧖♀️ Redken – Select Masks: Five hair masks to choose from to help with everything from brassiness to frizz. $17.50 marked down from $35.
💄 BOBBI BROWN Extra Plump Hydrating Lip Oil: Achieve a perfect pout with fuller lips, a wisp of color, and a juicy shine. $19.50 marked down from $39.
March 26
💐 TOCCA Luxury Fragrance Wardrobe: A beautiful boxed set of eight fragrances exclusive to Ulta. Online only offer: $34 marked down from $68.
🧴 StriVectin Super-C Eye Vitamin C Cream: Users of this cream report a more youthful, firm, awake look to their eyes in as little as a week! $32.50 marked down from $65.
💄Ofra Cosmetics – Mini Mix Palettes: Cute palettes with an array of flirty, feminine colors in each. Online only offer: $19.50 – $21 marked down from $39 – $42.
March 27
🧴 Perricone MD – Select Skincare Items: Intensive treatments from a trusted name in skincare including a smoothing serum, hyaluronic moisturizer, and more. Online only offer: $37.50 – $99 marked down from $75 – $198.
🧖♀️ Wella – Color Products: For a professional, salon-quality hair color treatment there are toners, developers, coloring accessories and more. $2.35 – $13.25 marked down from $4.69 – $26.50.
💄🧴Supergoop! (Re)setting 100% Mineral Powder Sunscreen SPF 35 PA+++: An ideal way to apply sunscreen over makeup or in lieu of it. $17.50 marked down from $35.
Ulta’s 21 Days of Beauty is the perfect time to stock up on beauty staples, try new products, or finally grab that high-end item you’ve been eyeing—at half the price! Which deals are you most excited about? Let us know in the comments!