Trader Joe’s 16th Annual Customer Choice Award Winners: Is Your Favorite on the List?

Winning items from Trader Joes for the annual customer choice awards

For the 16th year, Trader Joe’s has given fans the chance to vote for their favorite products in the Customer Choice Awards. With 11 categories ranging from snacks to sweet treats, the results are in, and some surprises made the list! Let’s dive into the winners and hear what fans have to say about these much-loved picks. Did your favorites make the cut?

Bag of Rolled Corn Tortilla Chips - Chili & Lime Flavored from Trader Joe's

#1 Overall: Rolled Corn Tortilla Chips – Chili & Lime Flavored

This take on the ever-popular Takis beats out the original according to many of its loyal followers. Described as less salty and more spicy by users across Reddit, the Trader Joe’s version also gets its bright orange hue from juice and spices as opposed to artificial coloring. They can be cooled down with a dip in some hummus or enjoyed on their own as a vibrant addition to a snack spread – think Super Bowl parties. They’re also gluten-free for those with allergies or sensitivities.

Cashel Blue Cheese Irish Potato Chips from Trader Joe's

#1 New Item: Cashel Blue Cheese Irish Potato Chips

Blue cheese is a rather divisive food – you either love it or hate it. And in this case, Trader Joe’s patrons loved it. They praised the chips for not being overly pungent. Although a few did find there was too much of that blue cheese “funk.” Unfortunately, we probably won’t see these chips again until next holiday season. 

#1 Beverage: Spiced Cider

This is the TJ drink that signals the start of fall for many and it’s been coming back each season for over 20 years. The cider is brewed with cinnamon, allspice and cloves then finished off with orange and lemon peels. It can be enjoyed warmed up or chilled over ice – and if you need some extra spice some fans report it goes great with a bit of bourbon or spiced rum. It’s so well loved it even has its own video as seen above.

Image of Chevre Goat Cheese from Trader Joe's with pieces coated in breadcrumbs and herbs

#1 Cheese: Chevre Goat Cheese

For the second year in a row, this versatile cheese took home first place. The creamy goat cheese is soft and spreadable making it ideal for a cheeseboard next to more intense flavors. It’s also a great base for a range of recipes from dips to appetizers. A simple upscale snack includes taking split figs, filling them with a bit of the fresh Chevre and topping them with a drizzle of honey. 

Bag of Teeny Tiny Avocados from Trader Joe's

#1 Produce: Teeny Tiny Avocados

One of the best things about Trader Joe’s is their smaller serving sizes perfect for singles or couples who don’t want to deal with a bunch of leftovers. Somehow they even manage to bring in small produce servings like these dainty avocados. This is their fourth year topping the list. 

Image of Creamy Spinach and Artichoke Dip from Trader Joe's

#1 Appetizer: Creamy Spinach and Artichoke Dip

Found in the frozen aisle, this dip is a delightful start to a dinner party or could be part of a large snack spread – are you sensing a theme here? And as good as it is scooped up with crackers, baguette, or even veggies – it’s also got a loyal following for the recipes it can be incorporated in. One recipe for Spinach and Artichoke Dip Pasta even went viral on TikTok last year. Move over, feta pasta…

Image of a breakfast meal with Trader Joe's hashbrowns

#1 Breakfast & Brunch: Hashbrowns

Another win for the frozen aisle, these hashbrowns are a perfect side dish for any morning meal. They can also be a tasty base for a breakfast sandwich. They’re fully cooked and can be warmed up in a skillet or the oven according to the packaging but the air fryer is also an ideal way to keep them crispy on the outside and soft in the middle. 

Image of Trader Joe's butter chicken served in bowls

#1 Lunch & Dinner: Butter Chicken With Basmati Rice

This Indian comfort food comes with a hearty helping of chicken pieces and rice. All of Trader Joe’s Indian dishes in the frozen section receive high marks but this one is especially well balanced with its portions and savory sauce. A lot of fans on Reddit recommend pairing it with TJ’s frozen naan

Brazil Nut Body Butter from Trader Joe's

#1 Bath, Body, & Home: Brazil Nut Body Butter

This body butter has become a blink-and-you’ll-miss-it seasonal favorite. It smells like a vacation in a flip-top rub with touches of vanilla and coconut. The rich formula will help hydrate even the driest of skin without leaving a greasy, heavy residue. It’s no surprise it sells out as soon as the first rays of summer show up. 

A bag of Rolled Corn Tortilla Chips - Chili & Lime Flavored from Trader Joe's

#1 Snack: Rolled Corn Tortilla Chips – Chili & Lime Flavored

Best overall and best snack? Is that allowed? Guess they’re just really that good! 

A box of Sublime Ice Cream Sandwiches from Trader Joe's and several ice cream sandwiches in bowls.

#1 Sweet Treat: Sublime Ice Cream Sandwiches

Last but not least, Trader Joe’s is no slouch when it comes to desserts and other sweet treats. This one, however, pulls at the nostalgic heart strings with its Chipwich-like design. The flavors are heavenly the creamy vanilla ice cream, and just-chewy-enough cookies finished with mini chocolate chips around the edges. They’re also the right size for an after dinner bite or a midday pick-me-up. 


Trader Joe’s continues to prove why it’s a fan favorite with its unique and high-quality offerings. From the spicy kick of the Rolled Corn Tortilla Chips to the creamy indulgence of the Sublime Ice Cream Sandwiches, there’s something for everyone on this list. Whether you’re looking for your next snack obsession, a cozy drink for fall, or a special treat to share, these award winners are worth a spot in your cart. What will you try first?

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