With a flood of advice circulating on TikTok, it can be tricky to find reliable financial tips. Yet, a select group of influencers—known as “Finfluencers”—have risen to the top by offering accessible, practical insights on building wealth. From saving and investing to e-commerce and real estate, these experts have amassed millions of followers by breaking down complex financial concepts into bite-sized, actionable steps. If you’re looking to get smarter about money, here are six standout TikTok financial gurus worth following to help you make meaningful strides toward financial security and independence. Ready to make some money moves?
@ErikaKullberg – Money Lawyer
With over 9 million followers on TikTok, @ErikaKullberg is doing something right! She covers a lot of ground with her videos from travel advice to inflation to rewards programs. Her green-screen videos are cute, quirky, and informative. This one gives a real-world example of how investing sooner rather than later can really pay off. You can also find Kullberg’s advice on her website, Instagram, and YouTube.
@JohnEFinance – Financial Podcast Co-Host
John Eringman AKA @JohnEFinance touts himself as building the next generation of millionaires. His videos range from simple saving hacks like this one to financial advice like the one below about setting up your 401K with minimal fees and how much money it can save you in the long run. You can find more content from Eringman on YouTube and Instagram.
@KayKilbride – Investments
Formerly known as Girl Talks Stocks, @KayKilbride says she can turn a professor’s 60-minute lecture into a 60-second TikTok video. She covers how to get into stock market investing, starting your kids’ investment accounts, and a range of other investing topics. In this video, she gives some simple ideas for how to start investing in stocks using CashApp and WeBull.
@MyWifeQuitHerJob – E-Commerce
Steve Chou’s @MyWifeQuitHerJob account gives straightforward advice on how to make money online in a variety of ways. He uses real-life examples from his own business BumblebeeLinens.com which he says netted $100,000 in profit it’s first year in 2007 and is now a seven-figure-a-year business. This video has some of his simple tips for starting as a content creator. You can also find his tips and online courses on his website here and he has an Apple podcast which is in the top 25 for Marketing and top 10 for E-Commerce.
@TatLondono – Real Estate Coach
Tat Londono’s content is fast, flashy, and fun. She gives tips on how to get started as a real estate agent and how to stand out from the competition, and she provides cautionary advice on what not to do in the real estate business. In this video, she reveals how many hours are needed to take a real estate exam in five states (spoiler: some don’t take long at all!). You can also find Londono on Instagram and YouTube.
@Tik.Stocks – Stock Analyst
On @Tik.Stocks, Robert Ross provides advice on topics from cryptocurrency to ETFs (Exchange-Traded Fund). He provides quick explanations that give insight into the thought process behind his investment decisions. This video gives a look at five stocks/crypto he plans to hold onto into 2025. He also hosts a podcast on Spotify and posts his content to Instagram.
Following financial experts on TikTok can be an excellent way to build up your money know-how with minimal time investment. Whether you’re starting your first investment, scaling a side hustle, or planning your retirement, there’s bound to be something valuable for you among these “Finfluencers.” Just remember to apply their insights in a way that fits your unique financial situation, and as always, do your own research before making any big moves. With the right guidance, financial empowerment is just a scroll away!
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