There’s something undeniably timeless about a red lip. It’s bold and confident, and instantly elevates any look, from casual chic to evening glam. But for many women, finding the right red lipstick can feel like a daunting task. With countless shades out there, ranging from deep berry reds to fiery orange hues, how do you choose the one that complements your skin tone and personal style, and makes you feel fabulous?

Don’t worry, I’ve got you covered! Whether you’re gearing up for a special occasion or simply want to add some glam to your everyday look, this guide will walk you through how to find your perfect shade of red lipstick.

1. Understand Your Skin Tone

The key to picking the perfect red lipstick starts with understanding your skin’s undertone. Most people fall into one of three categories: cool, warm, or neutral.

Cool Undertones: If you have pink, red, or blueish undertones, you likely fall into the cool category. You might notice that silver jewelry looks better on you than gold, or that your veins appear bluish under your skin. Cool undertones look best with blue-based reds, such as cranberry, cherry, or wine shades.
Warm Undertones: If your skin has yellow, peach, or golden undertones, you’re in the warm category. Gold jewelry probably looks great on you, and your veins may have a greenish tint. For warm undertones, orange-based reds like brick, coral, or tomato shades are your go-to.
Neutral Undertones: Lucky you! If you have neutral undertones, you can typically pull off both cool and warm shades, giving you a broader selection of red lipsticks to choose from. Classic reds that aren’t too blue or too orange will be especially flattering.

2. Test, Test, Test!

Lipstick shopping is like finding the perfect pair of jeans—it takes trying on a few before you land on the one. Head to a store that allows you to test different shades, and don’t be afraid to experiment.

When testing:

Use natural lighting. Artificial lighting in stores can distort how a color looks. If possible, step outside to see how the shade appears in daylight.
Consider the texture. Red lipstick comes in many different finishes—matte, satin, glossy, and sheer. A matte finish will give a bold, long-lasting look, while a glossy or satin finish offers a more hydrated, softer appearance.
Pay attention to your teeth. Some red lipsticks can make your teeth appear whiter, while others may emphasize any yellowing. Blue-based reds generally make your smile look brighter, so this could be a factor in your decision!

3. What’s Your Occasion?

Red lipstick comes in many shades, and certain tones might feel more appropriate for different occasions. Think about where and when you’ll be wearing it.

Everyday wear: If you’re looking for a red that works during the day, a softer, more muted shade like a brick red or berry red can give you that pop without being overpowering. Sheer red lipsticks are also a great choice for a more laid-back, subtle look.
Evening glam: When you want to make a statement, opt for a classic red lipstick with a bold, opaque finish. This is your moment to embrace that fire-engine red or a deep, sultry crimson. Pair it with minimal eye makeup for a chic and polished look.
Special events: If you’re attending a wedding, party, or formal event, look for long-lasting formulas that won’t require constant touch-ups. Liquid lipsticks with a matte finish tend to stay in place for hours, making them ideal for times when you need your lipstick to last.

4. Don’t Be Afraid of Bold

One of the biggest concerns women have with red lipstick is feeling like it’s “too much.” But here’s the thing: red lipstick is supposed to be bold! It’s a statement. The key is wearing it with confidence. If you’re new to red, start by wearing it around the house or for a casual outing. As you get used to seeing yourself in the color, it’ll start to feel more natural.

If full-on red still feels intimidating, try a tinted balm or sheer lipstick in a red hue for a softer effect. Over time, you can work your way up to the boldness of a true red lipstick.

5. Final Tips for Red Lipstick Perfection

Prep your lips: Red lipstick can emphasize dryness, so make sure your lips are smooth and hydrated. Exfoliate with a lip scrub and apply a moisturizing balm before applying your lipstick.
Line your lips: Red lipstick has a tendency to bleed, especially with creamy formulas. Use a lip liner in a matching shade to define your lips and keep the color in place.
Blot and reapply: For long-lasting wear, apply one layer of lipstick, blot with a tissue, and then apply a second layer. This helps the color adhere better and last longer.

Finding your perfect shade of red lipstick is all about experimenting and having fun with it. Once you find a shade that works for you, you’ll see how red lipstick can truly transform your look and boost your confidence. So go ahead—embrace the power of red!