As always, Black Friday is shaping up to be one of the biggest shopping events of the year, with major retailers launching deals earlier than ever. Whether you’re hunting for electronics, home essentials, toys, or fashion, retail giants Amazon, Best Buy, Target, and Walmart, are offering deep discounts across every category. With sales starting soon and running through Cyber Monday, shoppers have more opportunities than ever to save big on holiday gifts and must-have items. Here’s everything you need to know to maximize your savings.
Amazon
Dates: Black Friday Week: November 20–28, 2025 (starting 12:01 AM PST on Nov. 20) | Cyber Monday: December 1, 2025
Deals: Up to 50% off across popular categories with daily deal drops throughout the event. Expect to see deals on:
- Amazon Devices (Echo, Fire TV, Kindle, Ring, Blink)
- Electronics (TVs, headphones, laptops)
- Home & Kitchen (Ninja, Keurig, Dyson, Shark)
- Beauty & Fashion (Lancôme, Sol de Janeiro, Levi’s, Nike)
- Toys (LEGO, Hasbro, Disney, Marvel)
- Grocery (Thanksgiving meal deals, wine discounts)
- Books (up to 80% off Kindle books, 65% off print)
Membership: Prime members get access to exclusive deals, fast shipping options including Same-Day Delivery in 9,000+ cities, and can try Rufus AI assistant for personalized deal recommendations. Join Prime for $14.99/month or start a 30-day free trial at amazon.com/prime.
Sample Deals
- Fire TV 50″ 4-Series
Black Friday Price: Up to 50% off - Dyson Floorcare Select Models
Black Friday Price: Up to 35% off - LEGO & Hasbro Toys
Black Friday Price: Up to 40% off
Pro Tip: Ask Rufus “What are the best deals for me?” during Black Friday Week for personalized savings based on your shopping history and wish lists. Rufus can even monitor prices and auto-purchase items when they hit your target price.
Best Buy
Dates: Holiday sales are on now | Black Friday: November 28, 2025 | Cyber Monday: December 1, 2025
Deals: Major markdowns to come while Black Friday Deals launched October 31 with limited quantities. Expect to see deals on:
- TVs & Home Theater (Samsung, Sony, LG)
- Computers & Laptops (gaming laptops, 2-in-1 devices)
- Apple Products (iPads, MacBooks, Apple Watch)
- Video Games & Consoles (Nintendo Switch 2, PlayStation 5, Xbox)
- Smart Home & Security
- Major Appliances (refrigerators, washers, dryers)
- Personal Care & Beauty
Membership: My Best Buy Memberships offer exclusive perks, early access to deals, and flexible financing options with the My Best Buy Credit Card.
Sample Deals:
- HyperX QuadCast S RGB USB Microphone
Black Friday Price: $64.99
Was: $159.99 - Lenovo Yoga 7i 2-in-1 16″ Touchscreen Laptop
Black Friday Price: $629.99
Was: $1,049.99 - Bose QuietComfort Ultra Earbuds
Black Friday Price: $249.00
Was: $299.00
Pro Tip: Best Buy offers a Holiday Price Match Guarantee throughout the season. If their price drops after your purchase, they’ll match it. Stores are closed Thanksgiving Day but offer extended hours during the holiday season.
Target
Dates: Pre-Black Friday deals begin week of November 24 | Black Friday: November 28, 2025
Deals: Major markdowns on the key categories for families. Online deals start at midnight with in-store doorbusters early Friday morning. Expect to see deals on:
- Electronics & Tech (4K TVs, gaming consoles, laptops, tablets, smart home devices)
- Appliances (air fryers, coffee makers, vacuums, major home appliances)
- Home Essentials
- Fashion & Beauty
- Toys & Games
Membership: Target Circle members get early access to select deals, personalized offers, and additional coupons. Signing up is free, and members can combine rewards with Target’s holiday price match guarantee.
Sample Deals: Specific deals will be announced closer to Black Friday. Check Target’s Weekly Ad and sign up for email updates to be first to know.
Pro Tip: Download the Target app and enable notifications to catch doorbusters as they go live at midnight. Most deals are available both online and in-store with flexible fulfillment options.
Walmart
Dates: Event 1: November 14–16 | Event 2: November 25–30 (online Nov. 25–27, in-store + online Nov. 28–30) | Cyber Monday: December 1
Deals: Up to 60% off top brands with thousands of deals under $20. Expect to see deals on:
- Electronics (TVs, tablets, headphones—Apple, Samsung, Google)
- Home (Dyson vacuums, Shark, furniture, holiday decor)
- Toys (LEGO, Barbie, Melissa & Doug)
- Fashion (Levi’s, Calvin Klein, Reebok)
- Appliances (Keurig, air fryers, small kitchen essentials)
- Automotive (Goodyear tires)
- Beauty (L’Oréal, skincare)
Membership: Walmart+ members get five hours early access online before each event (starting 7 PM ET the night before) plus benefits like free shipping, curbside pickup, and Express Delivery in 30 minutes or less.
Sample Deals:
- 98″ TCL QLED 4K Google TV
Black Friday Price: $998
Was: $1,798 - Dyson V12 Detect Slim Cordless Vacuum
Black Friday Price: $399.99
Was: $729 - LEGO Speed Champions 2-pack
Black Friday Price: $25.00
Was: $44.98
Pro Tip: Walmart is launching deals earliest with Event 1 starting November 14. Shop early for the best selection. Black Friday Deal items are limited quantity with no rainchecks, so popular items may sell out before the main Black Friday event.
Tips for Maximizing Your Black Friday Savings
Join Membership Programs: Prime, Walmart+, Target Circle, and My Best Buy Memberships all offer early access, exclusive deals, and convenient delivery options that can save time and money.
Use AI Shopping Tools: Amazon’s Rufus can track deals and even auto-purchase items when they hit your target price, taking the stress out of deal hunting.
Compare Across Retailers: The same item may be on sale at multiple stores. Compare prices and factor in your membership perks to find the best overall value.
Check Return Policies: Best Buy offers extended returns through January 15 for purchases made now through December 31, giving you peace of mind when buying gifts early.
Happy shopping, and may your cart be full and your savings be plentiful this Black Friday! 🛒