Exciting news for McDonald’s enthusiasts: the beloved Snack Wrap is set to make its return in 2025! This fan-favorite, which disappeared from U.S. menus in 2016, is making a comeback due to overwhelming customer demand.
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A Nostalgic Favorite
Introduced in 2006, the Snack Wrap quickly became a go-to choice for those seeking a convenient and tasty option. It featured a crispy or grilled chicken tender, fresh lettuce, shredded cheese, and a choice of ranch or honey mustard sauce, all wrapped in a soft flour tortilla. Its portability and satisfying flavor made it a popular choice. It also didn’t hurt that supermodel Heidi Klum was part of the promotional campaign for Snack Wraps in 2008.
Why Was It Discontinued?
Despite its popularity, McDonald’s removed the Snack Wrap from U.S. menus in 2016. The decision was attributed to operational challenges; the preparation process was time-consuming, causing delays during peak hours. Additionally, sales didn’t meet the company’s expectations, leading to its discontinuation.
The Power of Customer Demand
Since its removal, fans have been vocal about their desire for the Snack Wrap’s return. Petitions, social media campaigns, and consistent feedback highlighted the item’s “cult following.” McDonald’s USA President Joe Erlinger acknowledged this enthusiasm, stating, “I get so many emails into my inbox about this product.” There was even a TikTok hoax in 2022 with a fake promotion announcing the Snack Wraps return.
What to Expect in 2025
McDonald’s social media posts on the subject have only revealed that they will return in 2025 writing “snack wraps xx.xx.2025.” While the exact launch date remains undisclosed, McDonald’s has confirmed that the Snack Wrap will be part of its premium McCrispy product line, focusing on high-quality chicken offerings. We could see enhancements in taste and texture, aligning with the McCrispy items. Fans can likely anticipate the classic combination of chicken, lettuce, cheese, and sauce, with possible new flavor options inspired by international menus.
A Broader Trend in Fast Food
The return of the Snack Wrap is part of a larger movement among fast-food chains to revive nostalgic menu items in response to customer demand. This strategy not only appeals to long-time patrons but also attracts new customers seeking to experience these iconic offerings.
Stay Tuned
As 2025 approaches, keep an eye on McDonald’s announcements for the specific release date of the Snack Wrap. Whether you’re reminiscing about past favorites or eager to try it for the first time, the return of the Snack Wrap is set to be a highlight in the fast-food world.