It seems everything is coming up Wicked â the movie that is. The much-anticipated film adaptation of the hit Broadway musical, âWickedâ stars Cynthia Erivo and Ariana Grande as fledgling witches Elphaba and Glinda respectively. Erivo is a Tony Award-winning actress and singer who will bring her stage and film chops to the iconic green-skinned Elphaba (later known as the Wicked Witch of the West). While Grande is among the worldâs best-selling musical artists who actually started her career on Broadway at the age of 15. This powerhouse duo promises to bring passionate performances to âWickedâ creating a buzz around the film thatâs swirling like a cyclone over Kansas.Â
While movie tie-ins and product collaborations (or collabs as the kids say) are nothing new, âWickedâ has brought out awe-inspiring creativity as fans clamor for everything from color-changing treats in the filmâs signature colors to Oz-inspired cocktails.Â
There are over 100 product collaborations out there but we picked some of the most bewitching ones to keep you mystified as we wait for the film to hit theaters on November 22. Click your heels three times and read on for some of the magical merchandise and crafty collabs you have to see to believe.
Magical Munchies đ§
Which witch will you get? Walmartâs Great Value Brand introduced Mystery Macaroni & Cheese for their part of the âWickedâ fun. The individual microwaveable cups of mac and cheese feature âcolor-changing cheeseâ so you donât know if youâll end up with an Elphaba green or a Glinda pink until you prepare your meal. The cup is emblazoned with silhouettes of the two stars of the movie along with a sort of ominous slogan: âWhich will you get?â Betty Crocker has two color-changing kits inspired by âWicked.â The Wicked Cupcake Kit and the Wicked Cookie Dough Pop Kit each contain mixes that start with a neutral tone but transform into either Enchantingly Emerald or Perfectly Pink. Each mix also finishes up with a sprinkle of edible glitter for an extra bit of magic.Â
Wearable Wizardy đȘ
Plenty of movies have branded merchandise like t-shirts and hoodies, but if your heartâs desire is to be covered head to toe in âWickedâ wearables â this film has you covered. Literally. Starting at the bottom, the Crocs x Wicked collection includes an Elphaba Classic Clog in a metallic emerald that comes with six Jibbitz charms including one that glows in the dark. But if youâre Team Pink youâll have to opt for the Glinda Siren Clog (pictured above) with a bubble-patterned platform sole and six matching Jibbitz charms. Thereâs also a set of five Wicked Jibbitz charms available separately to freshen up any pairs of Crocs you might already own.Â
The Wicked x Conair collaboration will have you set on the other end of the spectrum with hair accessories from headbands to scrunchies to rhinestone clips. For everything between head and toes, there are several clothing collections related to âWickedâ but weâre partial to the Aerie one which has some very cute items at affordable prices.Â
What Would a Witch Wet Her Whistle With? đž
Bonefish Grill is getting in on the fun with two flavorful adult beverages in honor of the flick. There are two enchanting cocktail concoctions to choose from â one green and one pink, of course. Ozâs Elixir in a rich shade of emerald features Absolut vodka, Malibu coconut rum, pineapple juice, lime, and green apple flavors plus a sparkly sheen reminiscent of the city of Oz itself. The Ozmopolitan includes Absolut vodka, Malibu coconut rum, cranberry juice, mango, and a shimmery finish just like Glindaâs gown.Â
But if you canât make it to a Bonefish location or youâd just rather host your own Oz-inspired soiree, you can splurge on the âWicked Cocktails Straight from Ozâ Cocktail Kit from Pernod Ricard. The deluxe kit makes 8 â 16 cocktails with ingredients and recipes for five different libations.Â
Bewitched Beauty đ
If pink and green arenât your favorite shades, the OPI x Wicked collab might be your favorite of all the movie tie-ins. The limited edition collection includes a dozen colors available in classic nail polish and gel, nine shades in long-lasting Infinite Shine including a glow-in-the-dark option, and four sets of press-on tips.Â
Of course, there are plenty of pink and green nail colors to peruse here but some of our favorites outside of those shades include Defying Gravity â black polish with blue and silver shimmery flecks; Love You So Munchkin â a bright yellow and gold shimmer polish fit for the Yellow Brick Road; and Floating Over Oz â iridescent press-on nails in a striking silver tone.Â
âWickedâ Wednesdays đđ
Amazon will keep things wildly âWickedâ at OzOnAmazon.com. Each Wednesday through November 27 there will be a new collection of content and officially licensed merchandise dropped on the page. Week One was themed âAn Emerald City of Surprisesâ and Week Twoâs drop was called âWonder and Amusementâ featuring toys, games, and more.Â
It seems the world is ready to be swept up in the filmâs enchanting spellâfrom glittering accessories to magical meals and everything in between. Whether youâre planning to deck yourself out in Oz-inspired fashion, savoring every bewitching treat, or gathering with friends to toast with themed cocktails, these collaborations offer fans of all ages a fun way to step into the world of âWickedâ. And as the countdown to November 22 continues, thereâs no shortage of ways to get in the âWickedâ spirit. So, stock up on your favorites, conjure up some green and pink magic, and get ready to watch the story of Oz like never before!
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