Get Wicked-Ready with These Magical Movie Collaborations and Treats 💖💚

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It seems everything is coming up Wicked – the movie that is. The much-anticipated film adaptation of the hit Broadway musical, “Wicked” stars Cynthia Erivo and Ariana Grande as fledgling witches Elphaba and Glinda respectively. Erivo is a Tony Award-winning actress and singer who will bring her stage and film chops to the iconic green-skinned Elphaba (later known as the Wicked Witch of the West). While Grande is among the world’s best-selling musical artists who actually started her career on Broadway at the age of 15. This powerhouse duo promises to bring passionate performances to “Wicked” creating a buzz around the film that’s swirling like a cyclone over Kansas. 

While movie tie-ins and product collaborations (or collabs as the kids say) are nothing new, “Wicked” has brought out awe-inspiring creativity as fans clamor for everything from color-changing treats in the film’s signature colors to Oz-inspired cocktails. 

There are over 100 product collaborations out there but we picked some of the most bewitching ones to keep you mystified as we wait for the film to hit theaters on November 22. Click your heels three times and read on for some of the magical merchandise and crafty collabs you have to see to believe.

Magical Munchies 🧁

Which witch will you get? Walmart’s Great Value Brand introduced Mystery Macaroni & Cheese for their part of the “Wicked” fun. The individual microwaveable cups of mac and cheese feature “color-changing cheese” so you don’t know if you’ll end up with an Elphaba green or a Glinda pink until you prepare your meal. The cup is emblazoned with silhouettes of the two stars of the movie along with a sort of ominous slogan: “Which will you get?” Betty Crocker has two color-changing kits inspired by “Wicked.” The Wicked Cupcake Kit and the Wicked Cookie Dough Pop Kit each contain mixes that start with a neutral tone but transform into either Enchantingly Emerald or Perfectly Pink. Each mix also finishes up with a sprinkle of edible glitter for an extra bit of magic. 

Wearable Wizardy đŸȘ„

Plenty of movies have branded merchandise like t-shirts and hoodies, but if your heart’s desire is to be covered head to toe in “Wicked” wearables – this film has you covered. Literally. Starting at the bottom, the Crocs x Wicked collection includes an Elphaba Classic Clog in a metallic emerald that comes with six Jibbitz charms including one that glows in the dark. But if you’re Team Pink you’ll have to opt for the Glinda Siren Clog (pictured above) with a bubble-patterned platform sole and six matching Jibbitz charms. There’s also a set of five Wicked Jibbitz charms available separately to freshen up any pairs of Crocs you might already own. 

The Wicked x Conair collaboration will have you set on the other end of the spectrum with hair accessories from headbands to scrunchies to rhinestone clips. For everything between head and toes, there are several clothing collections related to “Wicked” but we’re partial to the Aerie one which has some very cute items at affordable prices. 

What Would a Witch Wet Her Whistle With? 🍾

Bonefish Grill is getting in on the fun with two flavorful adult beverages in honor of the flick. There are two enchanting cocktail concoctions to choose from – one green and one pink, of course. Oz’s Elixir in a rich shade of emerald features Absolut vodka, Malibu coconut rum, pineapple juice, lime, and green apple flavors plus a sparkly sheen reminiscent of the city of Oz itself. The Ozmopolitan includes Absolut vodka, Malibu coconut rum, cranberry juice, mango, and a shimmery finish just like Glinda’s gown. 

But if you can’t make it to a Bonefish location or you’d just rather host your own Oz-inspired soiree, you can splurge on the “Wicked Cocktails Straight from Oz” Cocktail Kit from Pernod Ricard. The deluxe kit makes 8 – 16 cocktails with ingredients and recipes for five different libations. 

Bewitched Beauty 💅

If pink and green aren’t your favorite shades, the OPI x Wicked collab might be your favorite of all the movie tie-ins. The limited edition collection includes a dozen colors available in classic nail polish and gel, nine shades in long-lasting Infinite Shine including a glow-in-the-dark option, and four sets of press-on tips. 

Of course, there are plenty of pink and green nail colors to peruse here but some of our favorites outside of those shades include Defying Gravity – black polish with blue and silver shimmery flecks; Love You So Munchkin – a bright yellow and gold shimmer polish fit for the Yellow Brick Road; and Floating Over Oz – iridescent press-on nails in a striking silver tone. 

“Wicked” Wednesdays 💖💚

Amazon will keep things wildly “Wicked” at OzOnAmazon.com. Each Wednesday through November 27 there will be a new collection of content and officially licensed merchandise dropped on the page. Week One was themed “An Emerald City of Surprises” and Week Two’s drop was called “Wonder and Amusement” featuring toys, games, and more. 


It seems the world is ready to be swept up in the film’s enchanting spell—from glittering accessories to magical meals and everything in between. Whether you’re planning to deck yourself out in Oz-inspired fashion, savoring every bewitching treat, or gathering with friends to toast with themed cocktails, these collaborations offer fans of all ages a fun way to step into the world of “Wicked”. And as the countdown to November 22 continues, there’s no shortage of ways to get in the “Wicked” spirit. So, stock up on your favorites, conjure up some green and pink magic, and get ready to watch the story of Oz like never before!

Related: Lights, Camera, Savings: What You Can Earn With Movie Theater Loyalty Programs