Twenty years ago, a movie about a fashion magazine made the rest of us feel underdressed, overcaffeinated, and deeply invested in the difference between cerulean and blue. The Devil Wears Prada 2 hits theaters May 1, and the brand world didn’t move at a glacial pace getting ready for it. From limited-edition beauty tools to cocktails inspired by Miranda Priestly’s coffee order, the collab universe for this sequel is impressive.
Beauty Gets the Memo 💄
If Miranda Priestly had a grooming kit, it would absolutely be this one from Tweezerman. The five-piece limited-edition kit available at Nordstrom features the brand’s classic grooming tools dressed up in Devil Wears Prada 2 iconography — tiny heels, lipsticks, coffee cups, and the NYC skyline.
TRESemmé landed the title of official hair brand of the film and their three special-edition A-List products are named directly after the movie’s most quotable moments:
- “That’s All” Dry Texturizing Spray
- “Runway Ready” Lacquer Shine Spray
- “Groundbreaking” Workable Hairspray
Fashion Shows Up 👠
A collection by Old Navy puts the cerulean pieces front and center, with quote tees in black and white, the Miranda Power Satchel with gold accents, and the Andy Carryall in brown suede. The oversized hoodie in cerulean is the piece most likely to sell out first.
Walmart’s Devil Wears Prada x Scoop line is the most fashion-forward of the retail collabs, with tailored blazers, a fiery red pantsuit, structured dresses, and a fluid trench in the film’s signature red and blue tones.
Target and Amazon are playing the merch game with quote tees, novelty mugs, canvas totes. More fan memento than fashion statement, but perfect for the friend who will be first in line for the sequel’s premiere.
Even the Drinks Dressed Up 🍸
Grey Goose built their entire campaign around one of the original film’s most memorable details: Miranda Priestly’s coffee order. The Devil’s Roast is their answer — an espresso martini finished with three gold-dusted coffee beans which is the ideal drink to shake up for a watch party. Four more film-inspired cocktails round out the collection if you want to build a full Runway-worthy drinks menu.
Diet Coke showed up as the film’s official beverage sponsor with special-edition slim cans and a slogan that practically wrote itself: “A Diet Coke please. That’s all.”
The Finishing Touches ✨
If you’re catching the film opening weekend at AMC, Cinemark, Regal, or through Fandango, keep an eye out for the limited-edition handbag-shaped popcorn bucket, because of course there is one.
The Devil Wears Prada 2 is in theaters May 1. Gird your loins.