Bath & Body Works just dropped what might be your new signature scent! Touch of Gold is the luminous new fragrance that marks a bold evolution in the brand’s iconic lineup, blending sophistication with that accessible luxury B&BW does so well. With 20 different product forms available for layering and a scent profile that leans into modern elegance, Touch of Gold is already making waves as the brand’s newest instant classic. ✨
What Makes Touch of Gold Different 👑
If you’re a Bath & Body Works regular, you know the brand for beloved scents like A Thousand Wishes, Japanese Cherry Blossom, and Warm Vanilla Sugar. Touch of Gold takes a different approach entirely. This is B&BW’s answer to the luxury gourmand trend that’s dominating high-end perfumery right now.
So what’s a gourmand fragrance? Think edible, indulgent notes that evoke delicious treats: vanilla, caramel, chocolate, warm spices. Gourmands smell good enough to eat (but please don’t!). While Bath & Body Works has long been a leader in this category with sweet, cozy scents, Touch of Gold elevates the gourmand concept with more sophisticated, nuanced notes that feel decidedly grown-up.
Developed in partnership with Symrise (one of the world’s leading fragrance houses behind some of the most coveted luxury perfumes) Touch of Gold brings prestige-level quality to your everyday routine. Senior perfumer Nathalie Benareau, who has a background in niche and luxury perfumery, created this scent to feel “indulgent and empowering—with a radiance that brings an almost goddess-like energy when you wear it.” That’s quite the promise, and honestly? The hype is real.
Breaking Down the Scent Profile 👃
Touch of Gold combines three standout notes that create something truly luminous:
Golden Orange Blossom serves as the star, bringing a honeyed warmth that feels both modern and timeless. Orange blossom has been treasured by royalty for centuries (it’s literally called “the jewel of florals”), and here it’s reimagined with radiant sophistication.
Decadent Tonka adds creamy sweetness that gives Touch of Gold its gourmand soul. Tonka bean has this warm vanilla-like quality with hints of almond and caramel that feels cozy without being cloying. It’s the note that makes you want to keep smelling your wrist all day.
Gilded Blackberry provides juicy contrast with a mouthwatering, liqueur-like ripeness. Think late-season dark berries at peak sweetness. It adds dimension and keeps the scent from being one-note sweet.
The result? A warm, radiant fragrance that wears with ease while delivering serious depth and staying power. It’s sophisticated enough for special occasions but effortless enough to make your average Tuesday feel elevated.
The Full Product Lineup (And How to Layer Like a Pro) ⚜️
Here’s where Touch of Gold really shines: it’s available in 20 different product forms, making it incredibly easy to build a complete fragrance wardrobe and layer for maximum impact and longevity.
Personal Care Essentials:
- Eau de Parfum – your most concentrated, longest-lasting option
- Fine Fragrance Mist – perfect for refreshing throughout the day
- Body Wash & Shower Gel – start your layering in the shower
- Body Cream – rich, moisturizing, and fragrance-boosting
- Body Lotion – lighter texture for everyday wear
- Body Butter – the most decadent option for maximum hydration and scent
Home Fragrance:
- 3-Wick Candles
- Home fragrance diffusers
Convenient Extras:
- Hand Soap – bring the scent to every sink
- Hand Sanitizer – make hand hygiene luxurious
Pro Layering Strategy: Start with the body wash in the shower, follow with body cream or lotion while your skin is still damp (this locks in moisture and scent!), then finish with the fine fragrance mist or eau de parfum on pulse points. For ultimate staying power and sillage (that gorgeous scent trail you leave behind), don’t skip the body cream step: moisturized skin holds fragrance significantly longer than dry skin.
Want to live and breathe Touch of Gold? Add the 3-wick candle to your bedroom or living space so you’re surrounded by the scent at home, too!
Touch of Gold represents Bath & Body Works evolving alongside fragrance trends while staying true to what makes them special: accessible luxury that doesn’t compromise on quality. This is a fragrance designed to become your signature, the scent people associate with you, the one that makes you feel like your best self every single day.