The beauty world is vast, and finding the right brands can make all the difference for your skincare, makeup, and hair care routines. This list highlights 30 of the best affordable beauty brands, along with their most iconic products. From anti-aging serums to show-stopping lipsticks, you’ll discover something new and exciting. Every item mentioned is priced under $50 with many under $10, so you can enjoy top-notch beauty without breaking the bank.

Almay

Almay is known for its hypoallergenic formulas, making it ideal for sensitive skin. Their products are dermatologist-tested and free from harsh chemicals.
Known For: Ageless Smart Shade Foundation, Oil-Free Gentle Eye Makeup Remover

Aveeno

Aveeno uses natural ingredients like colloidal oatmeal to nourish and soothe skin. They’re famous for their gentle yet effective products that keep skin moisturized.
Known For: Daily Moisturizing Lotion, Positively Radiant Daily Moisturizer

Bonus: Click here for your chance to claim an Aveeno lotion sample.

Batiste

Batiste is the go-to brand for affordable dry shampoo that instantly refreshes hair between washes. It’s a lifesaver on busy days when your hair needs a quick pick-me-up.
Known For: Original Dry Shampoo

Bonus: Click here for your chance to claim a sample of Batiste’s dry shampoo.

Burt’s Bees

Burt’s Bees creates natural beauty products that are affordable and eco-friendly. Their lip care line is especially popular, with a focus on nourishing and hydrating ingredients.
Known For: Beeswax Lip Balm, Facial Cleansing Towelettes

Bonus: Click here for a chance to claim a sample of Burt’s Bees cleansing towelettes.

CeraVe

Developed with dermatologists, CeraVe is a top choice for sensitive skin. Their formulas contain ceramides and hyaluronic acid to lock in moisture.
Known For: Hydrating Cleanser, Moisturizing Cream

Bonus: Click here for your chance to claim a CeraVe sample.

CoverGirl

CoverGirl is known for its wide range of affordable, high-quality makeup. They’ve championed cruelty-free beauty, offering a variety of foundation shades and eye products.
Known For: Lash Blast Volume Mascara, Clean Matte BB Cream

Bonus: Click here for your chance to claim a sample of a Covergirl mascara.

e.l.f. Cosmetics

e.l.f. offers cruelty-free beauty products that are budget-friendly without sacrificing quality. Their makeup and skincare lines are known for innovation at unbeatable prices.
Known For: Poreless Putty Primer, Hydrating Camo Concealer

Bonus: Click here for your chance to claim a sample of e.l.f. products.

Essence

Essence delivers fun, colorful makeup at an incredibly low price point. They’re particularly famous for their affordable mascaras that rival high-end competitors.
Known For: Lash Princess False Lash Effect Mascara

Bonus: Click here for your chance to claim an Essence mascara sample.

Garnier

Garnier combines natural ingredients with effective formulas in its skincare and hair care products. Known for its gentle treatments, they offer budget-friendly solutions for all skin types.
Known For: Micellar Cleansing Water, Fructis Sleek & Shine Leave-In Conditioning Cream

Bonus: Click here for a chance to claim a Garnier sample.

Jergens

Jergens offers classic body lotions that keep your skin hydrated and glowing. They’ve expanded their line to include gradual self-tanning products for a natural, sun-kissed look.
Known For: Ultra Healing Lotion, Natural Glow Daily Moisturizer

John Frieda

John Frieda is synonymous with salon-quality hair care at an affordable price. Their Frizz Ease line is a must-have for taming unruly hair and adding shine.
Known For: Frizz Ease Extra Strength Serum, Sheer Blonde Go Blonder Lightening Shampoo

Bonus: Click here for a chance to claim a John Frieda sample.

L’Oréal Paris

As a drugstore giant, L’Oréal Paris offers affordable, high-quality beauty products. Their anti-aging skincare line and mascaras are among their best-sellers.
Known For: Voluminous Lash Paradise Mascara, Revitalift Moisturizer

Bonus: Click here for your chance to claim a L’Oréal Paris sample.

Maui Moisture

Maui Moisture offers hydrating hair products infused with tropical ingredients like aloe and coconut water. Their shampoos and conditioners nourish curly and dry hair without harmful chemicals.
Known For: Heal & Hydrate Shea Butter Shampoo, Coconut Oil Curl Smoothie

Maybelline

A drugstore staple, Maybelline provides budget-friendly yet effective products. Their mascaras and foundations are particularly popular, offering excellent coverage and volume.
Known For: Great Lash Mascara, Fit Me Foundation

Bonus: Click here for your chance to claim a Maybelline mascara sample.

Milani

Milani is a fan-favorite for high-quality makeup that’s accessible and inclusive. Their richly pigmented blushes and lipsticks are perfect for adding a pop of color to any look.
Known For: Baked Blush, Bold Color Statement Matte Lipstick

Neutrogena

Neutrogena’s dermatologist-recommended products focus on healthy, radiant skin. Their Hydro Boost line delivers long-lasting hydration, while their sunscreens offer top-notch protection.
Known For: Hydro Boost Water Gel, Ultra Sheer Body Mist Sunscreen

Bonus: Click here for your chance to claim a Neutrogena sunscreen sample.

Not Your Mother’s

Not Your Mother’s offers salon-quality hair care products at a drugstore price, focusing on fun, effective solutions for every hair type. Their products are free from harsh chemicals like sulfates and parabens, making them ideal for maintaining healthy hair.
Known For: Beach Babe Texturizing Sea Salt Spray, Plump For Joy Thickening Hair Lifter

Bonus: Click here for your chance to claim a Not Your Mother’s dry shampoo sample.

OGX

OGX specializes in hair care products that are both affordable and effective. Their sulfate-free formulas are designed to nourish and protect all hair types.
Known For: Renewing + Argan Oil of Morocco Shampoo, Coconut Miracle Oil Penetrating Oil

Olay

Olay’s anti-aging skincare products are both affordable and effective. Their Regenerist line offers powerful hydration and wrinkle-reduction benefits, making it a drugstore favorite.
Known For: Regenerist Micro-Sculpting Cream, Retinol 24 Night Moisturizer

Bonus: Click here for your chance to claim an Olay sample.

Pacifica

Pacifica is a vegan and cruelty-free brand that delivers affordable skincare and makeup. They use natural ingredients and are known for their sustainability efforts.
Known For: Alight Multi-Mineral BB Cream, Sea Foam Complete Face Wash

Revlon

Revlon has been a drugstore beauty staple for decades, offering timeless products at great prices. Their lipsticks and foundations are particularly well-known for their quality.
Known For: Super Lustrous Lipstick, ColorStay Foundation

Rimmel London

Rimmel London delivers trendy, affordable makeup with a touch of British style. Their mascaras and lip products are popular for their long-lasting formulas.
Known For: Stay Matte Pressed Powder, Scandaleyes Mascara

Bonus: Click here for your chance to claim a Rimmel London Sample.

SheaMoisture

SheaMoisture offers deeply nourishing products using natural ingredients like shea butter, coconut oil, and hibiscus. Their haircare line is especially popular among those with curly and textured hair.
Known For: Coconut & Hibiscus Curl Enhancing Smoothie, Raw Shea Butter Moisture Retention Shampoo

Bonus: Click here for your chance to claim a SheaMoisture sample.

Sonia Kashuk

Sonia Kashuk is known for creating affordable, luxurious-feeling makeup brushes and accessories available at Target. Their products provide the quality of high-end brands at a fraction of the price.
Known For: Professional Complete Eye Set, Professional Complete Face Set

Simple

Simple focuses on gentle, effective skincare formulations with minimal ingredients. Their products are ideal for sensitive skin and free from fragrances and harsh chemicals.
Known For: Micellar Cleansing Water, Kind to Skin Cleansing Wipes

Soap & Glory

Soap & Glory offers fun, playful skincare and body care products with serious results. Their moisturizing creams and body washes are both indulgent and affordable.
Known For: Clean On Me Creamy Clarifying Shower Gel, The Righteous Butter

Sukin

Sukin is an Australian natural skincare brand known for its eco-conscious formulas. Their products are packed with botanicals and essential oils for healthy, glowing skin.
Known For: Foaming Facial Cleanser

Tresemme

Tresemme provides salon-quality hair care products at an affordable price. They are best known for their shampoos and conditioners that add shine and control frizz.
Known For: Rich Moisture Shampoo & Conditioner, Keratin Smooth Heat Protection Spray

Bonus: Click here for your chance to claim a Tresemme sample.

Tree Hut

Tree Hut is famous for its indulgent body scrubs made with natural ingredients like sugar and shea butter. These products exfoliate and leave your skin soft and smooth.
Known For: Shea Sugar Scrub – Coconut Lime, Shea Sugar Scrub – Ice Coffee

Yes To

Yes To is a natural skincare brand that offers affordable products made from fruits and vegetables. They cater to different skin types with their cucumber, tomato, and carrot-infused products.
Known For: Cucumbers Calming Facial Wipes, Tomatoes Daily Scrub & Cleanser with Charcoal

These 30 affordable beauty brands are accessible, effective, and won’t break the bank. Whether you’re shopping at Target, Walmart, or your local drugstore, you’ll find high-quality skincare, hair care, and makeup products that deliver results.